Over the past 6 months the debate has shifted away from whether AI will impact commerce, that question has been answered. The question we’ve been answering more recently has been how brands should show up, which requires some new approaches. It also requires recognizing how 'brand' extends beyond traditional creative touch-points into outward-facing assets, like the Product Catalog, which increasingly shape how brands are understood and represented. To put it simply, the age of AI is expanding, in new and exciting ways, what it means to manage a brand.