Purpose-built for ambitious & beloved brands.
Crafting a new website to match an elegant & timeless brand
Ulla Johnson needed a new ecommerce experience that would capture its distinct identity, while still driving conversions. In collaboration with their design agency, we brought the ambitious vision to life by developing densely layered pages, elegant animations, and a customer-centric focus. The result is an online store that matches the attention to detail and polished finishes of the brand.
We developed full-bleed images and overlays, making for a sumptuous browsing experience to match the brand’s identity. Multiple paths to purchase and clear messaging keep conversions front and center, which has led the brand to dramatically increase sales since the update.
We partnered with the designers at Ania et Lucie to create a virtual home for designer Ulla Johnson’s line of women’s clothing. The result is an online store that matches the attention to detail and polished finishes of each garment crafted by the brand.
The Ulla Johnson online storefront is just one of the designer’s sales channels. To connect the site with two boutiques and an ERP system, we built a custom Rails integration that keeps Shopify in sync as orders pass through for fulfillment.
