Purpose-built for ambitious & beloved brands.
Migrating from SFCC to Shopify, plus four global expansions
Timex came to Domaine facing technical debt and high costs of ownership on Salesforce Commerce Cloud (SFCC), as well as challenges with content entry for its wide inventory and multitude of collaborations. We replatformed Timex to Shopify, updated and expanded the brand's online stores in the US, Canada, UK, and Europe, modernized the design and functionality, and migrated customer data.
Timex’s existing experience was elevated with modern design features like scroll patterns and interaction animations. Lifestyle images, responsive size guides, and a night display toggle for INDIGLO® watches further enrich the shopping experience.
Shopify's new metaobjects feature enabled the display of key features across different product types without manual setup. Pop-out descriptions on PLPs make features easily understandable, while metafields enhance search functionality.
Domaine wins the Webby People’s Voice Award for Best Mobile UX with our innovative Timex site redesign. This work exemplifies our philosophy that — when implemented well — innovative visual design is a core part of creating world-class user experiences.
Timex is more than a watch- it's an American icon. Since 1854, they have combined European clockmaking and American ingenuity to create long-lasting, accessible wristwatches.
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