Purpose-built for ambitious & beloved brands.
An informative shopping experience for a sustainable brand
A brand with the integrity of Package Free needs a powerful ecommerce website — and that’s where Domaine stepped in. We partnered with them to create a new Shopify website that integrates the brand’s identity into each element, featuring an informative shopping experience that is accessible, flexible, mobile-first, and fast.
Due to Package Free’s mission to promote waste-free living, transparency is crucial. Domaine ensured that ratings, reviews, badges, discount codes, content, and variants were all easily accessible, allowing customers to feel informed about their purchases. This was achieved while maintaining a clean, balanced presentation, supporting the brand’s mission.
Package Free’s branding, developed by Humans, was seamlessly integrated into the site’s design and functionality by Domaine. From the homepage carousel to navigation and product cards, the site stays true to the brand’s identity. While the shop features multiple labels, the Package Free brand is consistently present across every page, with home brand products prominently showcased.
The web store needed to prioritize accessibility while remaining flexible and mobile-first. Domaine consistently tested throughout production, achieving a 97%+ Lighthouse accessibility score. The headless development approach allowed for the creation of a module library, enabling pre-built and custom pages for future use, all while ensuring a high-speed experience.
Package Free is a lifestyle goods brand providing clean, low-waste products that are better for you and for the planet.
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