Purpose-built for ambitious & beloved brands.
Replatforming a clean beauty brand from SFCC to Shopify
We worked with Milk Makeup to create an exceptional new ecommerce website as they set out to replatform from Salesforce Commerce Cloud (SFCC) to Shopify. Milk Makeup views its ecommerce website as a key sales channel for the brand; functioning to build relationships with its customers and grow revenue. Keeping this top of mind, Domaine embarked on a grounds-up redesign and replatform from SFCC to Shopify.
We developed a flexible component library — built on Online Store 2.0 — that adapts to various image assets, offering ultimate image-to-copy flexibility. For marketing and merchandising ease, each modular section remains fresh and clean when re-stacked in any sequence and added to any page directly from the Shopify admin —no development required.
We put explicit focus into shoppable product tiles that form the core of multiple re-usable component modules. These extend from the homepage into the PLP and PDP, ensuring the customer can Add to Bag from any page at any time.
In the beauty space, where product information is very specific across a wide range of product categories - the PDP requires ultimate modularity. Building the site on Shopify Online Store 2.0 gives Milk enormous flexibility across 15+ interchangeable sections.
From associating a unique array of free samples based on products in the bag, to Free Shipping Threshold progress-bars, we supplied the Milk team with a large array of conversion-oriented Mini Cart and shopping bag features.
In an era where customers read less and less online, a blog has to be image-heavy, exciting and interactive. Our reusable components find new life in the content section of the site, from video tutorials to product carousels and get-the-look modules.
