Purpose-built for ambitious & beloved brands.
Highly personalized UX & design for a leader in beauty
Laura Mercier enlisted Domaine to create a new online experience that would evoke the same confidence as purchasing its products in-store. To do so, we migrated the brand to Shopify and implemented a number of solutions to upgrade the ecommerce customer experience, ranging rom virtual try-on to impeccable design personalization.
The site was migrated from SFCC to Shopify using NetSuite, allowing Domaine to repurpose the new Shopify 2.0 site to build out additional regional sites. The Laura Mercier team can now do localized, targeted marketing more easily across consumer geographic locations.
To support the site’s personalization, Domaine built a custom portal for the Nosto integration. They also built a new carousel, which means no widget inconsistencies crop up when the personalization is triggered. Everything from which products appear to how they look and when they’re removed is within the Laura Mercier team’s control. Plus, a Klevu integration makes customization and integration between Nosto and Collections possible.
Virtual try-on gives shoppers a chance to test products before purchasing, and live chat is available to answer common questions. 1.5 million customer records were imported to ensure returning customers could access their order history and product information.
Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind the brand’s iconic formulas and intuitive artistry techniques.
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