Domaine employees working on wireframes together
Floyd sofa in a room
Employee coding on his computer
Ulla Johnson editorial image
Cécred product photograph
Oscar de la Renta model posing with a purse
Employee working on the design for Domaine website
Gobi sweaters folded on top of each other
Timex watch

Purpose-built for ambitious & beloved brands.

Industry West

Detail birds eye view of Industry West chair and table

A sophisticated DTC & B2B ecommerce transformation

Industry West sought to transform its ecommerce store to match its luxurious brand image. With a lean internal team, the brand also needed simplified content management and marketing agility. Domaine took a collaborative approach to deliver exceptional designs while maximizing development hours, resulting in an online store that seamlessly fulfills all objectives across both direct-to-consumer (DTC) and business-to-business (B2B) channels.

Detailed image of a wooden chair by Industry West

Seamless B2B for their trade program

Matching the luxurious design of their DTC site, we launched their B2B platform on Shopify B2B. This is a major upgrade from their previously offline sales process. We leveraged many out-of-the-box features while building out custom features such as personalization with Shopify search & filter, B2B pricing including volume pricing, quantity input limits and increments, B2B sign-up, and more.

Letting imagery take front & center

We prioritized Industry West’s stunning product photography in our redesign, pairing it with a minimal look-and-feel and a simplified type system. One standout feature is the combination of horizontal and vertical product cards that render dynamically based on the product size, resulting in flexible content that adapts to their furniture.

Storytelling & flexible content sections

We empowered the Industry West team to tell compelling stories with a token design system and global sections library. This allows them to repurpose blocks in new ways, highlighting interior designers, featuring artisans, and showcasing curated looks with “Shop the Look”.

Industry West collect section
Dining table with candles and flowers by Industry West

Personalized search, filtering, & upselling

To improve product discovery and to create a more personalized experience, we integrated Nosto for enhanced search, filtering, and upselling capabilities across the site, including the cart and PLP.

Industry West homepage, featuring shop the look, on desktop

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