Purpose-built for ambitious & beloved brands.
Expanding to Europe & North America with wholistic brand storytelling
As Gobi expanded to Europe and North America, it needed a new online store that would properly tell its story. That’s where Domaine came in — we partnered with GOBI to build an ecommerce website with intuitive navigation, impactful storytelling, and a clear representation of the brand's values.
Most of GOBI’s designs are gender-neutral, timeless staples. To offer an intuitive shopping experience, the Domaine team crafted the site’s navigation to ensure shoppers find exactly what they need. Visitors can browse by gender, category, or collection, with gender-neutral designs prominently featured on the homepage. Kids’ items are all genderless and grouped only by category.
GOBI sources raw Mongolian cashmere locally and ethically, partnering with a select group of trusted herders. Their focus on quality and sustainability is central to the brand’s identity. The new web store highlights GOBI’s story — from the detailed About Us page to every Product Detail Page — putting their values front and center.
Of course, conversion and a seamless shopping experience were of utmost importance for the new GOBI site. From the ease of browsing through whatever categorization suits the shopper through to the crystal clear product detail pages, people can easily find exactly what they’re looking for. Upon hitting a specified spending threshold, shoppers can select from a range of gifts with their purchase.
GOBI Cashmere blends traceability, transparency, and Mongolian heritage in every product. Their ethical practices ensure value without compromise.
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