Opportunity
Benchmade engaged Tomorrow as it repositioned as a Direct to Consumer brand. The new site needed to communicate to a wider array of customer segments while establishing Benchmade's high quality, custom manufacturing capabilities, and leadership position in their industry.
Disciplines
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Benchmade came to us with an enthusiastic fanbase but a brand-communication strategy that was only just beginning. We architected the framework for storytelling across a range of affinity groups, supporting exploration and product discovery.
We've leaned heavily into product customization, leveraging the unique capabilities of the American-made manufacturer and fundamentally differentiating our client from their competitive set. We are also leveraging the 3D renders from the customizer throughout the customer journey.
Our implementation started with a proof of concept and data mapping exercise. As one of the most complex features on an eCommerce website, product configurators require close collaboration between all disciplines. Our new customizer supports over 8 different 3D customizable items with over 100’s of 2D customizable items.
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