Domaine employees working on wireframes together
Floyd sofa in a room
Employee coding on his computer
Ulla Johnson editorial image
Cécred product photograph
Oscar de la Renta model posing with a purse
Employee working on the design for Domaine website
Gobi sweaters folded on top of each other
Timex watch

Purpose-built for ambitious & beloved brands.

Assouline

Roger Federer book on tennis court

Refining design & user experience for a global luxury brand

Assouline, renowned for its luxurious and beautifully crafted books, needed an ecommerce store that would truly embody its brand. Their previous site fell short in capturing the elevated essence needed to match the sophistication of its products and physical retail presence. We refined the Shopify website's design and user experience (UX) through visual storytelling, augmented reality (AR), and authentic special moments.

Roger Federer book on tennis court
Mobile screenshot of Ultimates PDP image gallery

Refining without overhauling

Our approach focused on enhancing the design and user experience without altering the site's core components. We emphasized custom features that highlighted Assouline’s unique offerings, such as their flagship store Maison Assouline and restaurant Swans Bar. The design was meticulously crafted to create special moments, ensuring the site felt grand and personal.

Desktop screenshot of Assouline homepage quote section

Sophisticated design features

We introduced responsive text that grows with large, full-bleed images, mirroring the grandeur of Assouline’s books. Premium elements, like subtle animations, full bleed editorial imagery, and animated PDPs, were implemented to elevate the site’s sophistication.

Visual storytelling

The site now includes wide, luxurious photos and special moments for the ‘Ultimate’ collection, with the ability to feature videos above product cards. A cohesive lightbox experience connects everything to a gallery below, adding a layer of storytelling that aligns with Assouline’s brand ethos.

Augmented reality

To convey the scale of Assouline’s Ultimate Collection, we implemented 3D models for an interactive way to showcase all the unique details of the book. Assouline customers can also view the book in their home with the integrated AR functionality that is accessible on mobile.

Set of Assouline's travel candles
Desktop screenshot of minicart

Gifting & personalization

Personalization features that we've implemented such as Assouline's Signature Wax Seal Gift Wrapping and a custom gift message are available on the PDP and in the cart, to bring the ultimate gifting experience to life.

Image depicting Assouline's gift wrapping

Culture Lounge

We are thrilled to launch the ASSOULINE Culture Lounge, their new digital content platform. This expansive blog features a variety of content types, from articles, podcasts, videos, and more, while remaining true to the brand ethos.

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